Over the past two years, the seed of a new approach to retail marketing has taken root on Jamaican soil. It is one where the right kind of attire is seen not only as improving one’s outer appearance but also as a means of boosting morale. On Monday, July 15, the start of Nurses’ Week in Jamaica the architects of this approach will begin the process of formally announcing their presence to the healthcare sector and the public at large.
This brief introduction will take the form of a presentation to be made at the Nurses’ Week observations being held at Cornwall Regional Hospital in Montego Bay from 10 am to 12 noon.